Viva Lifestyle & Travel brings travel, culture, food, fitness, fashion and music to an experience-hungry generation in one life-affirming journey. Each content is tailor-made for the Millennial experience, and it’s all about experiences that matter: lasting experiences rather than flashy trends. Viva listens to the soul of this vibrant audience and curates inspiration and suggestions that inspire interest and further engagement with the world.
The magazine champions travel as more than just an experience, but an art. Millennials want to do the things that are real, and Viva gives you the tour guides to the lesser known places where you find something different. From bed and breakfasts that have a story to village bistros that offer the heritage on a plate, Viva will leave readers well-prepared to travel far, and far enough. They even talk about sustainable tourism and how travel and conservation can go hand in hand.
Cultural experimentation is the Viva DNA. The magazine also explores through inimitable storytelling traditions, new world subcultures, and the arts influencing modern societies. Millennials, who are multiculturalists, see in Viva a platform that reimagines the combination of tradition and creativity. Whether it’s a new street art movement in South America or a traditional Asian festival, the material links audiences to the world’s many different forms of culture.
It conceives of exercise as an indispensable aspect of health, an easy addition to the traveling life. Viva is movement and meditation-based and has workouts, outdoors and alternative wellness for the mobile lifestyle. It reminds readers to take care of their bodies and embrace the unknown, and presents exercise as something to add to the adventure, not interfere with it.
Wellness and fitness are central parts of the Millennial world, and Viva seamlessly weaves this into its narrative. The magazine reports on fitness fashions in tune with the generation’s active, wellness culture, from rooftop yoga in New York City to high-altitude trekking through the Andes. It’s also an ode to mental health, offering advice on mindfulness holidays, online detox spots, and the growing connection between travel and development.
Music sections include a variety of genres and profiles — all about the people that give us music. Whether festival lists or exclusive artist interviews, Viva records the feeling music injects into the everyday. It also illuminates the ways in which music relates to culture, identity and travel, and provides new insights into its universality.
All Viva’s content is intended to motivate a way of life that is equal parts discovery, imagination, and expression. The magazine uses Millennial passion for all things digital and brings the world to life through photos, videos, and interactive elements. With content that’s aspirational as it is achievable, Viva becomes an advocate for the public.
Environmental sustainability creeps under the covers and is being asked to go on trips and live more mindfully. With the presentation of sustainable places, responsible tourism and responsible consumption, Viva inspires us to be more caring about Earth and its protection. This spirit sits easily with the culture of its viewers, who are more and more conscious of their carbon footprint.
Co-features from creators, influencers and brands also make the magazine relevant. These partnerships are full of new insights, keeping Viva ahead of the curve. Millennials who are drawn to brands with values align with their own feel Viva’s focus on creativity, sustainability and inclusivity. Such partnerships, be it through a travelling experience or an exclusive launch, connect Viva with the audience.
After all, Viva Lifestyle & Travel has been a conduit and a guide to the desires and values of a changing generation. Every carefully thought out article or feature is an effort to push readers to live boldly, honestly, and thoughtfully. Connecting them with the world’s limitless possibilities, Viva translates dreams into reality to enable Millennials to lead their own colourful, diverse lives.