Viva Lifestyle & Travel brings travel, culture, food, fitness, fashion and music to an experience-hungry generation in one life-affirming journey. Each content is tailor-made for the Millennial experience, and it’s all about experiences that matter: lasting experiences rather than flashy trends. Viva listens to the soul of this vibrant audience and curates inspiration and suggestions that inspire interest and further engagement with the world.
The magazine champions travel as more than just an experience, but an art. Millennials want to do the things that are real, and Viva gives you the tour guides to the lesser known places where you find something different. From bed and breakfasts that have a story to village bistros that offer the heritage on a plate, Viva will leave readers well-prepared to travel far, and far enough. They even talk about sustainable tourism and how travel and conservation can go hand in hand.
Cultural experimentation is the Viva DNA. The magazine also explores through inimitable storytelling traditions, new world subcultures, and the arts influencing modern societies. Millennials, who are multiculturalists, see in Viva a platform that reimagines the combination of tradition and creativity. Whether it’s a new street art movement in South America or a traditional Asian festival, the material links audiences to the world’s many different forms of culture.
It conceives of exercise as an indispensable aspect of health, an easy addition to the traveling life. Viva is movement and meditation-based and has workouts, outdoors and alternative wellness for the mobile lifestyle. It reminds readers to take care of their bodies and embrace the unknown, and presents exercise as something to add to the adventure, not interfere with it.
Style articles are articles of reworking trends and personal fashions that constitute Millennial expression. Viva explores identity through clothes, and links readers with young designers, eco-fashion and timeless styles from around the globe. Style as an international language, transnational and connected by interdisciplinary imagination, is a key message in the magazine.
The art of dressing is very vivacious as an act of self-expression for Viva’s audience. The magazine covers fashion trends around the world, focusing on designers who marry heritage and innovation. Viva shares the fever of fashion weeks and street style trends around the world to inform a story that is about more than clothes, about identity, design and sustainability. Readers are compelled by wearable art that makes personal and collective narratives.
All Viva’s content is intended to motivate a way of life that is equal parts discovery, imagination, and expression. The magazine uses Millennial passion for all things digital and brings the world to life through photos, videos, and interactive elements. With content that’s aspirational as it is achievable, Viva becomes an advocate for the public.
Environmental sustainability creeps under the covers and is being asked to go on trips and live more mindfully. With the presentation of sustainable places, responsible tourism and responsible consumption, Viva inspires us to be more caring about Earth and its protection. This spirit sits easily with the culture of its viewers, who are more and more conscious of their carbon footprint.
The magazine’s tone is that of the magazine’s readers: they are talking to themselves about why they are here, and why they are trying. Each article is researched so each sentence can have a point that the readers would come away inspired and enriched. Ahead of the world, Viva is always changing to keep up with what’s new in its audience’s interests.
After all, Viva Lifestyle & Travel has been a conduit and a guide to the desires and values of a changing generation. Every carefully thought out article or feature is an effort to push readers to live boldly, honestly, and thoughtfully. Connecting them with the world’s limitless possibilities, Viva translates dreams into reality to enable Millennials to lead their own colourful, diverse lives.