Viva Lifestyle & Travel brings travel, culture, food, fitness, fashion and music to an experience-hungry generation in one life-affirming journey. Each content is tailor-made for the Millennial experience, and it’s all about experiences that matter: lasting experiences rather than flashy trends. Viva listens to the soul of this vibrant audience and curates inspiration and suggestions that inspire interest and further engagement with the world.
The magazine champions travel as more than just an experience, but an art. Millennials want to do the things that are real, and Viva gives you the tour guides to the lesser known places where you find something different. From bed and breakfasts that have a story to village bistros that offer the heritage on a plate, Viva will leave readers well-prepared to travel far, and far enough. They even talk about sustainable tourism and how travel and conservation can go hand in hand.
Cultural experimentation is the Viva DNA. The magazine also explores through inimitable storytelling traditions, new world subcultures, and the arts influencing modern societies. Millennials, who are multiculturalists, see in Viva a platform that reimagines the combination of tradition and creativity. Whether it’s a new street art movement in South America or a traditional Asian festival, the material links audiences to the world’s many different forms of culture.
Food is a thing we all have a love for and Viva’s recipes are an adventure. Stories about street food oasis, creative cuisines and regional treats that tell the story of history through their mouths. Viva cares about truth and variety, bringing readers into contact with the global culinary world, from foraging camps in Scandinavia to grunge-filled metropolises. All stories are sensory invitations to linger, to dredge, to celebrate.
Style articles are articles of reworking trends and personal fashions that constitute Millennial expression. Viva explores identity through clothes, and links readers with young designers, eco-fashion and timeless styles from around the globe. Style as an international language, transnational and connected by interdisciplinary imagination, is a key message in the magazine.
Music sections include a variety of genres and profiles — all about the people that give us music. Whether festival lists or exclusive artist interviews, Viva records the feeling music injects into the everyday. It also illuminates the ways in which music relates to culture, identity and travel, and provides new insights into its universality.
A second strength of Viva’s appeal is the power of music to link readers with the sounds that evoke their own time. From finding indie acts in Berlin to writing about music festivals on every continent, Viva offers an audio street map of the world. It describes how music can collaborate with culture, how music and song can shape populations and amplify shared experience. Through global music news, Viva keeps readers on the beat of inspiration.
Environmental sustainability creeps under the covers and is being asked to go on trips and live more mindfully. With the presentation of sustainable places, responsible tourism and responsible consumption, Viva inspires us to be more caring about Earth and its protection. This spirit sits easily with the culture of its viewers, who are more and more conscious of their carbon footprint.
Co-features from creators, influencers and brands also make the magazine relevant. These partnerships are full of new insights, keeping Viva ahead of the curve. Millennials who are drawn to brands with values align with their own feel Viva’s focus on creativity, sustainability and inclusivity. Such partnerships, be it through a travelling experience or an exclusive launch, connect Viva with the audience.
Viva Lifestyle & Travel is not just a magazine; it is a movement that celebrates the Millennial drive to live big, travel wide, connect deep. Offering readers a combination of travel, culture, food, fitness, fashion and music, Viva creates a map to create their own worlds.