Having recently presented her SS17 line at Vancouver Fashion Week, New York based designer, Song Ryoo, came to impress with minimalistic influences and sharp, statement-making cuts. Showcasing one of the most memorable collections from the event's closing night, her inspiration drew from an eclectic mix of Scandinavian interior design, her South Korean upbringing, and experience at both Korean Vogue and Parsons School of Design.
With such an interesting wealth of inspiration and an even more outstanding result, we caught up with Song Ryoo to find out more about this up-and-coming designer.
Where did your passion for fashion come from?
Growing up with an interior-stylist mother, I lived in a geometric, minimal space full of Scandinavian design elements. As my mother influenced me, I was naturally exposed to various design fields and I unconsciously fell in love with design. I remember at a young age, I knew I wanted to design something that I could actually use.
How did growing up in Seoul influence your personal sense of style?
In a city where apartment buildings are the most common residential buildings, people had their own way of decorating their home within a given floor plan. I thought it was very interesting to see how people have such different styles and looking around the apartments in the city became my hobby. I am not only interested in people’s fashion, but I am also interested in their lifestyle. The combination of both inspires me a lot.
Having recently debuted your SS17 collection at Vancouver Fashion Week, how did you feel the collection was received?
I was very excited to show my collection at Vancouver Fashion Week as a sponsored designer. It was my first time showing my collection in Canada and I really hope the people enjoyed the show. I appreciate everything that has happened to me.
What inspired the collection?
We all have our own way of overcoming homesickness. Living in an unfamiliar environment far from my family, I decorated the interior of my New York apartment to remind me of my home back in Korea. This collection was inspired by my living space — my Scandinavian furniture, my large globe floor lamp, my wool cashmere blanket, all of which created an atmosphere of security, comfort, and warmth reminiscent of my Korean home. I wanted to bring people into my personal sanctuary, as a designer who believes that there’s no boundary separating design. I created accessories and other stationary items to reflect even the smallest elements of my home. Also, I tried to express both tangible and intangible features, using opaque fabrics to represent structure and furniture, and sheer fabrics to articulate warmth, light, and mood.
Prior to design, you were the Assistant Editor at Korean Vogue. What did you learn from that?
The fashion industry is such a fast-paced and competitive field; generating one good result is not the key to success. It is important to have audacity and imagination to challenge and solve problems with an immersive relationship within the company in order to move historical fashion labels forward.
Which cities around the world do you admire most for street style? Why?
I can’t choose one city because I haven’t experienced all the cities in the world, but I am really interested in street style when I walk around. So far, I like New York street fashion. They look comfortable, wearable and fashionable but also they have their own character and mood in their style. When people confidently dress themselves while fully understanding their own character, they are always charming and attractive.
What's next for you? Anything in the works?
I'm working on my next collection that sells a lifestyle of fantasy. I think fantasy from a design standpoint is really simple; it's all about beauty. I think people seek design that satisfies their eyes without any concern, and I want to design a garment that anyone can appreciate no matter what his or her aesthetic is.