For decades, sites like eBay have been banking on the fact that we love to bid for expensive stuff. Even if we just shave off a few dollars, it's a major win for mankind (okay, a bit dramatic) and the fun is all in the fight. Now, the travel industry is taking this theory to the skies, leaving seat upgrades in the hands of the highest bidder.
Yes, Air Canada passengers with a booked economy or premium economy seat can soon try their hands at an upgrade to premium economy or business class, depending on their ticket. And while that certainly sounds like an opportunity, it can still only get you so far, as those with an economy seat can't very well skip a stage and go straight to the top (aka business class). I mean, the airline has to keep it's full price paying customers happy, after all.
The option to bid is available up until 96 hours before your flight, and if you change your mind, you can always take it back. Well, unless it's already been accepted. Aside from that, you'll receive an email around 48 hours before your flight letting you know whether or not your offer was accepted. So basically, bid what you want, cross your fingers, and if you don't get it then no harm done.
While you'll have to wait until the summer for the program to fully be in place, the deal should apply to select Air Canada, Air Canada Rouge, and Air Canada Express flights, and you can enter your flight details on the new bidding website now to see if yours is eligible. For what might be pennies, you could be sitting pretty real quick.