Viva Lifestyle & Travel Magazine: Viva Lifestyle & Travel magazine is driven by inspiration from all walks of life, specifically tailored to the lifestyles of Millennials. Travel is the core of its product, and it offers readers not just travel tips, but also deep-dive stories about hidden gems, cultural innovations and life-changing moments. Each of these works points towards the love of discovery, and aims to move readers outside of their shells and into the world of differences.
Readers love the way culture takes centre-stage, realising the arts, culture and history of a whole planet. Writers discuss how cultural traditions define societies, from the cities of today to remote villages where tradition and ritual are still pristine. The magazine creates curiosity and in so doing opens up readers to the reality and depth of cultures all over the world.
Foodie theme is all about celebrating the universal appreciation for food with contents that range from extravagant recipes to instagram street food to gourmet cuisine. Viva is about how cuisine can express place, by uniting taste and narrative to weave a rich fabric of sensation and memory. They get to know the chefs and craftspeople who are changing the game, and the ingredients and techniques that make dining a practice.
Food is a thing we all have a love for and Viva’s recipes are an adventure. Stories about street food oasis, creative cuisines and regional treats that tell the story of history through their mouths. Viva cares about truth and variety, bringing readers into contact with the global culinary world, from foraging camps in Scandinavia to grunge-filled metropolises. All stories are sensory invitations to linger, to dredge, to celebrate.
Style articles are articles of reworking trends and personal fashions that constitute Millennial expression. Viva explores identity through clothes, and links readers with young designers, eco-fashion and timeless styles from around the globe. Style as an international language, transnational and connected by interdisciplinary imagination, is a key message in the magazine.
Music sections include a variety of genres and profiles — all about the people that give us music. Whether festival lists or exclusive artist interviews, Viva records the feeling music injects into the everyday. It also illuminates the ways in which music relates to culture, identity and travel, and provides new insights into its universality.
A second strength of Viva’s appeal is the power of music to link readers with the sounds that evoke their own time. From finding indie acts in Berlin to writing about music festivals on every continent, Viva offers an audio street map of the world. It describes how music can collaborate with culture, how music and song can shape populations and amplify shared experience. Through global music news, Viva keeps readers on the beat of inspiration.
It’s the online nature of the magazine that pushes the reach of the material and it takes the help of multimedia storytelling to do so. Social media is an active version of Viva’s dream: it is an environment for collaboration, growth and networking. For connected and realmillennials, Viva is an ally who mirrors their aspirations and choices. Viva is an open platform where people share with one another and the community finds them through sharing.
The magazine’s tone is that of the magazine’s readers: they are talking to themselves about why they are here, and why they are trying. Each article is researched so each sentence can have a point that the readers would come away inspired and enriched. Ahead of the world, Viva is always changing to keep up with what’s new in its audience’s interests.
After all, Viva Lifestyle & Travel has been a conduit and a guide to the desires and values of a changing generation. Every carefully thought out article or feature is an effort to push readers to live boldly, honestly, and thoughtfully. Connecting them with the world’s limitless possibilities, Viva translates dreams into reality to enable Millennials to lead their own colourful, diverse lives.