Viva Lifestyle & Travel Magazine: Viva Lifestyle & Travel magazine is driven by inspiration from all walks of life, specifically tailored to the lifestyles of Millennials. Travel is the core of its product, and it offers readers not just travel tips, but also deep-dive stories about hidden gems, cultural innovations and life-changing moments. Each of these works points towards the love of discovery, and aims to move readers outside of their shells and into the world of differences.
Readers love the way culture takes centre-stage, realising the arts, culture and history of a whole planet. Writers discuss how cultural traditions define societies, from the cities of today to remote villages where tradition and ritual are still pristine. The magazine creates curiosity and in so doing opens up readers to the reality and depth of cultures all over the world.
Cultural experimentation is the Viva DNA. The magazine also explores through inimitable storytelling traditions, new world subcultures, and the arts influencing modern societies. Millennials, who are multiculturalists, see in Viva a platform that reimagines the combination of tradition and creativity. Whether it’s a new street art movement in South America or a traditional Asian festival, the material links audiences to the world’s many different forms of culture.
Food is a thing we all have a love for and Viva’s recipes are an adventure. Stories about street food oasis, creative cuisines and regional treats that tell the story of history through their mouths. Viva cares about truth and variety, bringing readers into contact with the global culinary world, from foraging camps in Scandinavia to grunge-filled metropolises. All stories are sensory invitations to linger, to dredge, to celebrate.
Wellness and fitness are central parts of the Millennial world, and Viva seamlessly weaves this into its narrative. The magazine reports on fitness fashions in tune with the generation’s active, wellness culture, from rooftop yoga in New York City to high-altitude trekking through the Andes. It’s also an ode to mental health, offering advice on mindfulness holidays, online detox spots, and the growing connection between travel and development.
Music sections include a variety of genres and profiles — all about the people that give us music. Whether festival lists or exclusive artist interviews, Viva records the feeling music injects into the everyday. It also illuminates the ways in which music relates to culture, identity and travel, and provides new insights into its universality.
A second strength of Viva’s appeal is the power of music to link readers with the sounds that evoke their own time. From finding indie acts in Berlin to writing about music festivals on every continent, Viva offers an audio street map of the world. It describes how music can collaborate with culture, how music and song can shape populations and amplify shared experience. Through global music news, Viva keeps readers on the beat of inspiration.
Environmental sustainability creeps under the covers and is being asked to go on trips and live more mindfully. With the presentation of sustainable places, responsible tourism and responsible consumption, Viva inspires us to be more caring about Earth and its protection. This spirit sits easily with the culture of its viewers, who are more and more conscious of their carbon footprint.
The magazine’s tone is that of the magazine’s readers: they are talking to themselves about why they are here, and why they are trying. Each article is researched so each sentence can have a point that the readers would come away inspired and enriched. Ahead of the world, Viva is always changing to keep up with what’s new in its audience’s interests.
Viva Lifestyle & Travel is not just a magazine; it is a movement that celebrates the Millennial drive to live big, travel wide, connect deep. Offering readers a combination of travel, culture, food, fitness, fashion and music, Viva creates a map to create their own worlds.