Viva Lifestyle & Travel Magazine: Viva Lifestyle & Travel magazine is driven by inspiration from all walks of life, specifically tailored to the lifestyles of Millennials. Travel is the core of its product, and it offers readers not just travel tips, but also deep-dive stories about hidden gems, cultural innovations and life-changing moments. Each of these works points towards the love of discovery, and aims to move readers outside of their shells and into the world of differences.
The magazine champions travel as more than just an experience, but an art. Millennials want to do the things that are real, and Viva gives you the tour guides to the lesser known places where you find something different. From bed and breakfasts that have a story to village bistros that offer the heritage on a plate, Viva will leave readers well-prepared to travel far, and far enough. They even talk about sustainable tourism and how travel and conservation can go hand in hand.
Foodie theme is all about celebrating the universal appreciation for food with contents that range from extravagant recipes to instagram street food to gourmet cuisine. Viva is about how cuisine can express place, by uniting taste and narrative to weave a rich fabric of sensation and memory. They get to know the chefs and craftspeople who are changing the game, and the ingredients and techniques that make dining a practice.
It conceives of exercise as an indispensable aspect of health, an easy addition to the traveling life. Viva is movement and meditation-based and has workouts, outdoors and alternative wellness for the mobile lifestyle. It reminds readers to take care of their bodies and embrace the unknown, and presents exercise as something to add to the adventure, not interfere with it.
Style articles are articles of reworking trends and personal fashions that constitute Millennial expression. Viva explores identity through clothes, and links readers with young designers, eco-fashion and timeless styles from around the globe. Style as an international language, transnational and connected by interdisciplinary imagination, is a key message in the magazine.
Music sections include a variety of genres and profiles — all about the people that give us music. Whether festival lists or exclusive artist interviews, Viva records the feeling music injects into the everyday. It also illuminates the ways in which music relates to culture, identity and travel, and provides new insights into its universality.
All Viva’s content is intended to motivate a way of life that is equal parts discovery, imagination, and expression. The magazine uses Millennial passion for all things digital and brings the world to life through photos, videos, and interactive elements. With content that’s aspirational as it is achievable, Viva becomes an advocate for the public.
It’s the online nature of the magazine that pushes the reach of the material and it takes the help of multimedia storytelling to do so. Social media is an active version of Viva’s dream: it is an environment for collaboration, growth and networking. For connected and realmillennials, Viva is an ally who mirrors their aspirations and choices. Viva is an open platform where people share with one another and the community finds them through sharing.
The magazine’s tone is that of the magazine’s readers: they are talking to themselves about why they are here, and why they are trying. Each article is researched so each sentence can have a point that the readers would come away inspired and enriched. Ahead of the world, Viva is always changing to keep up with what’s new in its audience’s interests.
After all, Viva Lifestyle & Travel has been a conduit and a guide to the desires and values of a changing generation. Every carefully thought out article or feature is an effort to push readers to live boldly, honestly, and thoughtfully. Connecting them with the world’s limitless possibilities, Viva translates dreams into reality to enable Millennials to lead their own colourful, diverse lives.